![]() ![]() As per the latest data of Sensor Tower, Candy Crush Soda Saga's net sales (30% commission of Google and Apple was already deducted) for September was $32 million. The mobile version of this game is a super cash generator for King Digital. Since King Digital has successfully ported Candy Crush Soda Saga to Windows 10 PCs, I expect the Windows 10 OS mobile version to also come soon. Spending real dollars allows a player to progress much faster than their friends/relatives who do not make in-app purchases. The highly social nature of this game requires competitive players to buy premium currency from King. However, like Candy Crush Saga, it strongly favors players who make in-app purchases. The 100 million strong Windows 10 user population is a rich pool for King Digital to find paying customers. However, while I could play the same account on Android, iOS devices, and on Facebook's website, King never released any version for Windows Phone 8.1, or a standalone version for Windows 8.1/7 desktop computers. King made the Candy Crush Soda Saga cross-platform last December. Microsoft is now poised to get a cut of King's revenue stream from Candy Crush Soda Saga when players do in-app purchases via the Windows 10 app store. Such a huge user base is always attractive to mobile game publishers eager to monetize their games outside of Google ( GOOG) ( GOOGL) and Apple ( AAPL) app stores.īelow is my retired level 208 Candy Crush Soda Saga account, which I now only occasionally use to give lives to my Facebook friends. There are now more than 110 million people who actively use Windows 10 as their main desktop operating system. King is obviously expecting that the popular Windows 10 PC platform could help it increase its pool of paying players. Microsoft ( NASDAQ: MSFT) and King Digital ( KING) have released the top-grossing freemium match-3 puzzle game, Candy Crush Soda Saga, on the Windows 10 app store. Windows 10 users are now able to play Candy Crush Soda Saga on their desktop computers without having to use Facebook (FB). ![]()
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